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For many of our clients and partners, putting together an event is a high stakes project. It often has specific strategic outcomes attached to it. Events are resource intensive; both human and financial resources are invested to produce a well-planned and well executed event. When an event goes to plan, it brings in potential customers and can generate revenue. Before we start, it is important to know what your strategic objectives are – and if an event is best fitted to generate the benefit realisation required.

“What is the problem you are trying to solve?”

Before we commence with any event brief, we always ask our client one fundamental question – “What is the problem you are trying to solve?”

The event brief serves as an answer to the above question. Once we know what the end goal is – that is your WHY, we can design, develop and deliver an event that will meet its strategic objectives.

We use an event brief to stay on track, define your goals, and assign stakeholders. It is important for everyone to be on the same page. An event brief empowers you to set clear goals, lay out a timeline and budget, create attendee profiles, and ensure your venue looks and feels the way you imagined.

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